China Ready Accreditation

China Ready & Accredited LogoCHINA READY® is a global accreditation system that identifies products and services that Chinese consumers can trust. The China Ready & Accredited® trademark signifies quality assurance, cultural awareness, consumer protection and respect for Chinese travellers. China Ready & Accredited® is targeted to the free and independent Chinese traveller.
 

China Ready & Accredited® Standards
The minimum standards to be a China Ready & Accredited® business include:

  • Accreditation to Australian standards under the Australian Tourism Accreditation Program.
  • Certified staff that have passed CHINA READY® training and assessment .
  • 24/7 access to the CHINA READY® helpline or Chinese speaking staff.
  • Website page/s accurately translated into Chinese (depending on your business type).
  • Customer service information accurately translated into Chinese.
  • Specific product standards for: accommodation, attractions, fun & entertainment, food & beverage, shopping & retail and transport and getting around.
     

China Marketing Benefits
China Ready & Accredited® businesses will be promoted to Chinese customers through:

  • Listing on the China Ready & Accredited® China website (in Chinese).
  • Listing as China Ready & Accredited® on the China UnionPay website (merchants only).
  • Listing as China Ready & Accredited® on trustthetickwa.com.au.
  • 10% discount on advertising in the Tourism WA Chinese Holiday Planner.
  • 5% discount on participation fees for 2016 & 2017 China Travel Missions.
  • 5% discount fee for 2016 & 2017 Ni Hao WA.
  • Use of the relevant China ‘Six Sector’ trademarks.
  • Use of the China Ready & Accredited® electronic trademark and associated visual merchandise.
  • Ability to enter the China Ready® WA Tourism Awards category.
     

How to Apply

Accredited tourism businesses automatically meet the Australian standards and only need to be assessed for the additional China Ready & Accredited® standards.

To be assessed simply complete the China Ready Accreditation Application and submit to Tourism Council WA. An Industry Advisor will assist you through the China Ready & Accredited® program.

If you are not already an accredited tourism business you can also submit an ATAP Registration Form and complete your tourism and China Ready Accreditation together.
 

China Ready & Accredited® Fees

China Ready & Accredited® is available to TCWA accredited tourism businesses in Western Australia for the following fees:

The fee tiers are based on the number of Full Time Equivalent (FTE) employees. The fees are per financial year, payable as an additional item on your tourism accreditation invoice.

A listing fee of $290 applies for each additional property, brand or operation in Western Australia managed by the accredited business.

Accommodation chains operating properties in multiple states or overseas will be accredited as a national operation at the standard fee per property.

No. of FTE Employees Annual Fee
1 - 3 $159.50
4 - 8 $159.50
9 - 15 $231
16 - 25 $319
26 - 50 $319
51 - 100 $451
101+ $583
National chain (per property) $869

Recognition

China Ready & Accredited® is recognised by government and industry agencies:

  • China National Tourism Administration
  • UnionPay International
  • Australian Consumer Competition Commission
  • Tourism Australia
  • Tourism Western Australia
  • Tourism Council WA
  • Australian Tourism Accreditation Program Ltd
  • Tourism Quality Council Australia

For further information about China Ready & Accredited® please contact an Industry Advisor at Tourism Council WA on (08) 9416 0700 or email accreditation@tourismcouncilwa.com.au.

Testimonial

Chocolate Drops Tearooms which is located within the Yanchep National Park has experienced an enormous increase of Chinese visitors in recent months, management truly believe that the China Ready & Accredited Program is truly working! I encourage any Accredited Tourism Operators/Businesses to participate in the China Ready & Accredited®  program offered by Tourism Council WA, a very worthwhile opportunity!
Sue Dash, Proprietor of Chocolate Drops. 

WA launched as world first CHINA READY® destination

WA tourism businesses have seized a unique opportunity to tap into the booming Chinese outbound tourism market, with the State becoming Australia’s first to qualify as a CHINA READY destination.

The announcement was made in front of a quarter of a million travel agents and tourism industry representatives at the China National Tourism Administration (CNTA) & Tianjin Government China Tourism Industries Exposition.

While in China for the launch, Tourism Council WA CEO Evan Hall was interview for Xinhua – click here to see the video.

If you are interested in becoming China Ready & Accredited®, please download the registration form.