With daily business activities becoming increasingly enmeshed with the digital world, it is more important than ever to leverage digital marketing to both build and protect your brand online.
Building Your Brand through Digital Marketing is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding in the digital space.
This workshop looks at the aspects of digital marketing that directly affect tourism brands and ultimately, consumer behaviours.
The workshop examines the multilayered topic of online reputation management, focusing on best practice content strategy; social listening; how to make user review websites work for you; and the rise of the social media influencer and what this means for your brand.
- Introduction to online reputation management
- Earned, paid and owned media
- Content strategies
- Social listening
- User review websites
- Social media influencers
- Working with Tourism Australia and Tourism Western Australia
Please note, there are limited options near/at the venue for lunch if you are attending the whole day of workshops. Gourmet Rolls are available from the venue at a charge of $8pp. If you would like to order a roll, please select the + LUNCH option from the dropdown options when you click Register at the top right of this page.
- Sep 05, 2017
- 09:00 - 12:00
Howard Park/MadFish Winery
543 Miamup RoadCowaramup WA 6284Australia
- REGISTRATION DATE: (Open - Close)
- May 24, 2017 - Aug 30, 2017