China Ready Workshop (Margaret River)

- Margaret River

To June 2018, WA attracted 59,900 Chinese leisure visitors, and it is a market showing strong growth, up over 17% from the previous year. Visitor spend from this market places them at the top of the list, with a $299 million spend for this period. One in 5 Chinese leisure visitors will also spend at least one night in regional WA.

China is no longer an emerging market, it’s one the primary markets for our state. With the language barrier and the cultural differences, the China market can be a daunting one for some small tourism businesses. This special workshop will help you understand the market and get your business ready for Chinese visitors. We will cover the basics of Chinese culture and traditions, as well as how to make small changes in your business to help meet their needs and expectations.

Once you’ve been through the in-depth workshop, you can complete a free assessment for individual China Ready & Accredited® Certification. Certified staff are an essential requirement for a business to then become  China Ready & Accredited®.

This workshop will assist businesses to become ready to service the growing China market by understanding:

  •              Cross-cultural training for managers and service staff;
  •              Culture, history, traditions, and taboos;
  •              Meeting, greeting and serving;
  •              Expectations from accommodation, F&B and tourism services
  •              Language and names

This is an entry-level workshop ideal for business owners or managers looking to prepare their staff and business for Chinese visitors.

Tracy Zhang is a PhD candidate and she holds an MA in Education and International Relations. Her current PhD research at Edith Cowan University focuses on international  education and globalized education policy. She has extensive experience in developing and delivering corporate training programs for private, government and education sectors in both Australia and China. Tracy’s working areas focus on intercultural understanding, relationship building and the impact of the international mobility on tourism. Working closely with Tourism Council WA, Tracy has developed and delivered the China Ready Workshop since 2011, assisting more than 800 WA tourism industry personnel to gain a deeper understanding of Chinese culture and China market.

May 22, 2019
08:30 - 13:00
Margaret River WA 6285
Dec 03, 2018 - May 14, 2019
Member price (inc. GST) $135.00
Non-Member price (inc. GST) $270.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.


China Ready Workshop (Margaret River)

- Margaret River

$135.00 AUD
(inc. GST)