Media and Public Relations Workshop (Perth)

- Perth

How do you reach the media to be able to tell your story that your audience wants to hear? How has social media changed the PR space?  In this workshop, learn from a tourism media & PR specialist how to create a public profile for your business.

Topics covered in the workshop include:

  • How to create a PR plan and define your objectives
  • Generating publicity
  • How to write a media release that gets results
  • Managing negative publicity – the do’s and don’ts
  • How to get your message to the media
  • Using social media for media relations
  • Media monitoring and measuring the results
  • Hosting media
  • Managing influencers
  • Crisis management

ABOUT THE TRAINER – DIANNE BORTOLETTO
Dianne is a specialist in media, PR, publicity, communication and content creation and has worked with a range of clients from major public events to small & medium businesses, start-ups, not for profit and State Government. Dianne’s expertise is in tourism, major events, food and wine and motorsport. She is also a freelance writer and had articles published in a number of travel magazines and online including Luxury Travel, Your Margaret River Region magazine, OUTthere, Marque (BMW owners magazine) and Redbull.com and regularly posts on her blog travelletto.com.

 

Supported by Royalties for Regions.

 

 

DATE:
Feb 27, 2018
TIME:
08:30 - 12:30
VENUE:
Four Points by Sheraton
LOCATION:
707 Wellington Street
Perth WA 6000
Australia
REGISTRATION DATE: (Open - Close)
Nov 28, 2017 - Feb 23, 2018
Member price (inc. GST) $75.00
Non-Member price (inc. GST) $150.00
Price Detail Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA to arrange. Only current financial members of Tourism Council WA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: if workshop minimum numbers are not met, you will receive notification of the cancelled event and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, however name changes will be accepted.

Sponsors

Media and Public Relations Workshop (Perth)

- Perth

$75.00 AUD
(inc. GST)
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