Media Releases

Tourism Council launches election campaign

12 February 2017

Tourism Council WA will today commence a major advertising campaign to promote the value of tourism to Western Australia in the lead up to the 2017 State Election.

The campaign shows how Tourism Works to create jobs for WA, and features locals doing an amazing array of jobs created by tourism dollars. The campaign includes television, radio and digital advertising across Western Australia.

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Nationals Tourism Election Policy Welcomed

3 February 2017

Tourism Council WA has welcomed the Nationals WA tourism election commitment released today. The package invests $610 million in tourism over five years, including a $25 million per annum increase to destination marketing. The Nationals tourism commitment is contingent on the implementation of the proposed mining tax.

The tourism industry has been calling for an increase in destination marketing to attract additional visitors and create jobs across WA.

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Chelsea FC visit to deliver 160 jobs in WA

29 January 2017

Hosting Premier League team Chelsea Football Club in Perth in mid-2018 will deliver an anticipated $15 million in expenditure from interstate and international visitors, particularly from key Asian markets.

The announcement by the State Government today that Chelsea Football Club will play an international friendly match in Perth in mid-2018 in an Australian exclusive has been welcomed by Tourism Council WA. The visitor expenditure generated from the match will be enough to employ 160 full time people for a year.

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New tourism venture takes off from Swan River

Tourism Council WA has welcomed today’s launch of Swan River Seaplanes, a collaboration between highly experienced tourism operators creating a new experience for visitors to Perth.

Swan River Seaplanes, which is a partnership between Troy Thomas from award-winning Horizontal Falls Seaplane Adventures and Kristy Bailey from One Eighty Marketing, flies guests from Perth to Margaret River to enjoy a wine tour with Australian Tourism Awards Gold Medallists Top Drop Tours before returning to the city on the same day.

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Ask a local for a great WA holiday

People travelling within WA will be encouraged to start their holiday by dropping into their nearest Accredited Visitor Centre as part of a new marketing campaign.

Starting from tomorrow, travellers hitting the road for their summer drive holidays will hear radio advertisements as they leave Perth promoting the value of stopping at a local Accredited Visitor Centre, where they can receive the best local knowledge on where to stay, what to do and where to eat.

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Lobster trial to boost coastal tourism

Tourism Council WA has welcomed today’s announcement that a trial will commence today allowing commercial western rock lobster fishers to catch and tag up to 50 extra lobsters for sale direct to the local market from fishing boats or local restaurants.

Simple regulatory reforms like this can have a huge benefits for visitors, local operators and local jobs, said Tourism Council WA CEO Evan Hall.

“Under this reform, tour operators and local restaurants serving tourists can work with local fishers to create the ultimate WA seafood experience,” he said.

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WA tourism to take off from London direct flight

11 December 2016

Tourism will take-off across Western Australia on the back of the London-Perth direct international service announced today. Tourism Council WA has welcomed the announcement and congratulated Qantas, Perth Airport and the State Government for reaching an agreement to deliver the service.

London is the world’s biggest airport hub with direct connections across Europe and to the east coast of the United States. Tourism Council WA CEO Evan Hall said the London-Perth direct service will put Perth on the world map.

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Bledisloe Cup to deliver 110 jobs in WA

7 December 2016

Hosting the Bledisloe Cup in Perth in August 2019 will deliver an anticipated $10 million in expenditure from interstate and international visitors, particularly from Sydney, Brisbane and New Zealand.

The announcement by the State Government today that Perth will be the only Australian city to host a Bledisloe Cup match in 2019 has been welcomed by Tourism Council WA. The visitor expenditure generated from the match will be enough to employ 110 people for a year.

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WA growing, but missing out on Asian boom

6 December 2016

Western Australia has continued to lose out in the international tourism boom, lagging behind other States when it comes to attracting international visitors, new figures reveal.

The latest figures from the International Visitor Survey show that the number of international visitors to Western Australia grew by 8.2 per cent in the 12 months to September 2016. However, the increase remains the second lowest of any State or Territory, well behind Tasmania (14.8%), New South Wales (12.6%) and the national increase (11.5%).

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Perth hotels better value than Sydney

Perth hotels have become better value than those in Sydney, according to the Australian Bureau of Statistics annual survey of Tourist Accommodation released today. In 2013-14, the Perth tourism region had some of the highest room rates in Australia with an average room rate of $199 compared with Sydney’s $193. By 2015-16, Perth room rates had become a competitive $188 compared with Sydney’s $203.

The survey measures room rates and occupancy for all hotels, motels and serviced apartments with 15 rooms or more in Australia.

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