Government changes put tourism front and centre
28 April 2017
Grouping public tourism attractions into one government department, as well as the amalgamation of tourism into a jobs-focussed department, is a key step forward for the tourism industry.
The creation of the Department of Biodiversity Conservation and Attractions, which groups together attractions including National Parks, Kings Park, Rottnest Island and Perth Zoo, would more effectively preserve and promote some of the State’s key drawcards, said Tourism Council WA CEO Evan Hall.
“By combining our State’s important public attractions into one department, there will be a greater ability to present the best Western Australia has to offer, in turn attracting more visitors and preserving jobs,” he said.
The government changes clearly elevate tourism as a key industry to the State’s economy and emphasise the essential role it plays in job creation, Mr Hall said.
“The inclusion of tourism in a department alongside jobs, science and innovation is indicative of the importance of the industry to the future economic prosperity and job creation of the State,” he said.
“It is important that through this process, Tourism WA becomes a more market-focused organisation which drives visitors and jobs into Western Australia.
“It is imperative that Tourism WA is an independent agency specialising in destination marketing and driving tourism to WA through complex international travel trade distribution channels. Tourism is a job of specialists, best delivered by industry experts.”
The tourism industry will work closely with the government on the detail of the changes to ensure they achieve the government’s primary objective of creating jobs through increased visitation and tourism spending.
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