Nationals Tourism Election Policy Welcomed

3 February 2017

Tourism Council WA has welcomed the Nationals WA tourism election commitment released today. The package invests $610 million in tourism over five years, including a $25 million per annum increase to destination marketing. The Nationals tourism commitment is contingent on the implementation of the proposed mining tax.

The tourism industry has been calling for an increase in destination marketing to attract additional visitors and create jobs across WA.

“Tourism Council WA estimates that the Nationals’ destination marketing commitment, if delivered, would create 5,340 jobs in WA,” Tourism Council WA CEO Evan Hall said.

Mr Hall said he was pleased to see a cooperative approach to marketing WA emerging, which leveraged new hotels and events in Perth as a gateway to attract visitors to regional Western Australia and create jobs across the State.

“Job creation should be a priority for the next Government, so this investment in tourism is needed regardless of the outcome of the mining tax proposal,” Mr Hall said.

Tourism Council WA believes job-creating tourism commitments should not be contingent on one source of revenue.

Mr Hall also said he applauded the strong policy commitment made by the Nationals to Aboriginal tourism and Visitor Centres in its tourism policy.

“While this support for Aboriginal tourism and Visitor Centre network is welcome, we would like to see it extended beyond regional WA to all Accredited Visitor Centres and Aboriginal tourism operators,” he said.

The Nationals WA’s tourism policy also includes:

  • $200 million for a Regional Tourism Product and Infrastructure Fund;
  • $125 million for a Regional Aviation Affordability Fund;
  • $75 million for an Indigenous Experience Development Fund;
  • $75 million Regional Events Program; and
  • $10 million for Visitor Centre Network/WAITOC.

- Ends –

Media Comment – Evan Hall, 0407 284 090