Sonja Mitchell has been involved in the tourism aviation industry in the Kimberley and regional Australia for 25 years, firstly as a Commercial Pilot in the Kimberley and then progressing through to roles of Operations Manager, General Manager and CEO of Slingair. Slingair Heliwork WA won 18 WA tourism awards under Sonja’s guidance. Sonja was awarded the “Individual Award for Excellence” by Australia’s North West Tourism in 2006, recognising a personal contribution to the development of the Kimberley tourism industry. She has held numerous board positions including; the South West Development Commission and served as a commissioner for Tourism WA from 2001 to 2007. Since 2007 Sonja has specialised in business development, aviation and tourism marketing. Past businesses she has worked with include; Karri Valley Resort, Darby Park Margaret River, Faraway Bay, Luridgii Aboriginal Eco Tours, Whitsunday Helicopters, Sydney Helicopters and Mackay Helicopters. Her current role is Sales and Marketing Manager for HeliSpirit, Aviair, Australian Helicopter Academy and Bungle Bungle Guided Tours.