SEO/SEM & Google Analytics

eTourism Marketing is critical to attracting and retaining customers, bookings and sales. Tourism Council WA's series of eTourism Workshops will establish and develop your online presence and digital marketing channels.

SEO/SEM & Google Analytics 

Upgrade your digital marketing with advanced SEO, social media and eTourism techniques. Standard topics covered in the workshop include:

  • Online marketing strategy;
  • Website design and functionality;
  • Search engine optimization;
  • Search engine marketing and online advertising tools and techniques;
  • How to monitor your website stats through Google Analytics;
  • Analysis and measurement of online activities.

To register for an upcoming SEO/SEM & Google Analytics Workshop click here. If you are attending this workshop, it is not recommended that you also attend Working Smarter Online on the same day, as there is some duplication in materials presented. If your knowledge is at this higher level, there is no need to also attend that preliminary workshop.

If you are interested in organising a complimentary one-on-one eTourism Coaching Session or Digital Review, click here.

If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.