SEO/SEM & Google Analytics

eTourism Marketing is critical to attracting and retaining customers, bookings and sales. Tourism Council WA's series of eTourism Workshops will establish and develop your online presence and digital marketing channels.

SEO/SEM & Google Analytics 

Upgrade your digital marketing with advanced SEO, social media and eTourism techniques. Standard topics covered in the workshop include:

  • Online marketing strategy;
  • Website design and functionality;
  • Search engine optimization;
  • Search engine marketing and online advertising tools and techniques;
  • How to monitor your website stats through Google Analytics;
  • Analysis and measurement of online activities.

To register for an upcoming SEO/SEM & Google Analytics Workshop click here. Note this workshop is not designed to be attended in conjunction with the Working Smarter Online Workshop - as there is some repetition, please choose one or the other depending on your skill level.

If you are interested in organising a complimentary one-on-one eTourism Coaching Session or Digital Review, click here.

If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.