Sally has worked in senior roles in the tourism, hospitality and event management industries in Western Australia and the United Kingdom. She was a founding director of the Australian Tourism Accreditation Association, Executive Officer of Tourism Council Western Australia and National Manager of the Australian Tourism Accreditation Program Ltd. Sally was instrumental in the development, and national roll out, of the Australian Tourism Accreditation Program.
Sally has worked for the Sheraton Group Perth, the Esplanade Fremantle, Grande Forte Oxfordshire and Pinkerton Events in the UK and Scotland. She has lectured at Curtin University in Tourism Marketing and is an Aussie Host trainer.
Sally was the international award winner of the Pacific Asia Travel Association (PATA) Face of the Future and has been a tourism representative on numerous advisory boards and committees for DPAW, PATA, Rottnest Island, Tourism WA, WAITOC, WA Hospitality and Tourism Industry Training Council, Disability Services and Department of Consumer and Employment Protection.