Tourism Advantage Training Workshops
Tourism Council WA delivers a range of training workshops throughout Western Australia. These workshops are short, practical and relevant to the tourism industry, and are suitable to both frontline staff and managers.
The Customer Service WAy – Drive business and revenue through improved customer service and sales technique.
China Ready – Get your business ready to attract and service the growing Chinese visitor market.
Tourism Awards Workshop – Enter the Tourism Awards with a competitive submission.
Tourism BOOST – Understand and participate in the industry and discover the essential elements to promote your business.
Media & Public Relations – Make the most of your media and public relations strategy through effective communications and PR.
Marketing with Strategy – Develop an in-depth marketing plan and strategize how to effectively deliver it to your customers.
Online Distribution – Discover how to promote your product and reach millions of potential customers through online distribution channels.
International Marketing – Expand your markets and increase revenue by targeting international customers.
Digital eTourism Workshops
Getting Started Online – Develop your basic online presence via key websites, Google and key social media.
SEO/SEM/Google Analytics – Upgrade your digital marketing with advanced SEO, social media and eTourism techniques.
Facebook Marketing: Insights for Small Business - Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights.
Advanced Facebook for Business: Indepth Advertising with Strategy - Running effective Facebook campaigns, how to set up and monitor remarketing campaigns and developing a content strategy.
Building your brand through Digital Marketing - Topics include major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy.
Twitter & Instagram: Understanding the Platforms - The value and suitability of Twitter, social media tips and tricks, management tools and hashtags, among many other topics.
Emerging Platforms & Trends in Social Media - New and future trends in digital, using video streaming and how and why to use other platforms, such as Pinterest and Snapchat.
eTourism Coaching and Digital Reviews
Click here to find out more about Tourism Council WA’s eTourism Coaching and Digital Reviews, which can enhance your business’ online presence.
Tour Guide Training
Tour Guide Training is available through Global Gypsies Tours & Training. The next course is scheduled for December 2016. Click here for more information.