Industry Welcomes Tourism Funding Boost

9 May 2019

Tourism Council WA has welcomed a $19 million marketing boost for the tourism industry in today's State Budget.

Included in the Budget papers is an additional $9 million for international marketing and an additional $10 million for new aviation route development. 

Tourism Council WA CEO Evan Hall said investment in international marketing and aviation development would increase visitor expenditure and create jobs in WA. 

"In today's State Budget, the State Government has responded to the opportunity that the tourism industry presents to create immediate jobs in the WA economy," he said. 

"The new Budget measures to attract international visitors, students and airlines will provide a lasting economic boost."

While funding for the Aboriginal Tourism Development Program has not been renewed in the State Budget, funding of $900,000 per annum until 2022-23 has been announced for Aboriginal Tourism.

This is a reduction of 28 per cent on the previous ATDP funding of $1.15 million per annum.  Mr Hall said Aboriginal tourism was an important contributor to the State economy, direcly injecting more than $43 million to the State economy and creating around 340 full-time equivalent jobs each year.

"Now is the time to increase, rather than decrease, funding to grow and develop tourism businesses offering compelling Aboriginal experiences," Mr Hall said. 

"The ATDP, through the Western Australian Indigenous Tourism Operators Council, has developed more than 50 businesses to help meet visitor demand.

The decreased funding will mean fewer businesses can be developed to give visitors the experiences they are seeking. 

Research reveals 78 per cent of visitors in 2016-17 were looking for an authentic Aboriginal experience during their trip.

Only 18 per cent of international holidaymakers to WA in 2017 participated in an Aboriginal tourism experience, the lowest participation of all states.

Tourism Council WA has also welcomed the inclusion in today's State Bugdet of $4.5 million over three years for international education marketing.