19 January 2020
Tourism Council WA welcomes the announcement of a $76 million Federal tourism recovery package to revive Australia’s reputation as a fantastic leisure destination that is open for business and directly assist bushfire-affected businesses.
Today’s announcement by Prime Minister Scott Morrison and Minister for Trade, Tourism and Investment, Senator the Hon Simon Birmingham, follows a series of high-level meetings this week including a tourism roundtable on Thursday afternoon and a meeting on Friday between the Prime Minister and Australia’s peak organisations, attended by Tourism Council WA CEO Evan Hall.
Mr Hall said the package would assist WA tourism operators, which have reported cancellations and a drop in forward bookings from international visitors. Worldwide media coverage of bushfires and haze has affected the country’s reputation which is also impacting WA businesses.
“The funding for international marketing included in today’s announcement is particularly important for regional areas like Broome & the Kimberley and Margaret River, which attract large numbers of international visitors,” he said.
The package includes $20 million for domestic marketing and $25 million for international marketing to send the message that Australia is open for business; $10 million for regional tourism events and projects in bushfire-affected areas; $9.5 million for media famils; $6.5 million to incentivise businesses to attend the 2020 Australian Tourism Exchange; and $5 million to enhance Australian tourism through diplomatic means.
“This package will benefit all WA tourism operators, and the industry will work closely with Tourism Australia and Tourism Western Australia to showcase Western Australia to travel media and send the message that we are open for business and have luckily escaped the devastation affecting some destinations,” Mr Hall said.
“Along with the whole industry, Tourism Council WA expresses our sympathy to the worst affected regional communities. We encourage Western Australians not to cancel their interstate holidays if they are safe to go ahead, or consider rebooking for another date if your intended destination is not able to accommodate you when planned.
“When the time is right, the best thing people can do to help communities recover is to visit these destinations and spend money in support of our fellow Australians.”
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