17 December 2023
Two-thirds of Western Australians agree with the State Government’s investment in major entertainment act Coldplay to attract visitors to WA and create jobs and economic diversity, a poll commissioned by Tourism Council WA has revealed.
The online survey of 800 Western Australians was conducted two weeks after the concerts and showed 67 per cent of respondents agreed with the State Government’s investment in the Coldplay concerts.
Tourism Council WA CEO Evan Hall congratulated the State Government on the success of Coldplay’s only two Australian concerts in Perth.
“Clearly Western Australians appreciate that Coldplay was an economic investment in jobs and tourism towns, and not just an investment in a great night out,” Mr Hall said.
“Concertgoers booked out hotels in the Perth CBD, providing a major economic boost and creating jobs in Perth and regional WA.”
Tourism Council WA previously estimated the two Coldplay concerts in Perth would bring 40,000 out-of-State visitors to WA, staying for an average of four nights, which would inject $68 million of visitor expenditure and create 495 full-time equivalent jobs in WA.
“We now expect the economic gain of the Coldplay concerts will exceed the $68 million estimate as more higher spending international visitors attended and visitors seem to have stayed longer in WA,” Mr Hall said.
“Interstate and international concert attendees stayed several nights in WA, which gave them the opportunity to visit Perth attractions and travel to regional WA, such as to the Margaret River Region.”
Mr Hall said the State Government’s focus on major entertainment acts would boost tourism in 2024.
“The tourism industry is looking forward to WWE Elimination Chamber in February to kickstart the major events calendar for 2024,” Mr Hall said.
“Major entertainment acts exclusive to WA ensure an influx of interstate and international travellers to WA, generating jobs and an economic boost to the local tourism industry.”
The survey showed 31 per cent of respondents strongly agreed with the investment, 36 per cent somewhat agreed, 25 per cent neither agreed or disagreed, and only 8 per cent disagreed.
