This workshop is suited to tourism operators looking to target Chinese visitors.
In 2023-4, WA attracted 57,000 Chinese leisure visitors, surpassing pre-COVID visitation levels. Visitors and spend from this market makes them WA’s fourth largest international market, with a $111 million spend for this period. Western Australia’s share of Chinese visitors to Australia has grown to 10%, compared with 5.5% in 2019.
This workshop will assist businesses to become ready to service this growing market by understanding:
- Cross-cultural training for managers and service staff
- Culture, history, traditions, and taboos
- Meeting, greeting and serving
- Expectations from accommodation, F&B and tourism services
- Language and names
To register for an upcoming China Ready workshop, click here.
If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.
