Cultural tourism gives visitors the opportunity to understand and appreciate the essential character of a place and its culture as a whole, including:
- People and their lifestyle
- Cultural diversity
- Arts and architecture
- Food, wine and other local produce
The Creative Nation document from the Commonwealth Cultural Policy of 1994 describes cultural tourism as:
"embracing the full range of experiences visitors can undertake to learn what makes a destination distinctive - its lifestyle, its heritage, its arts, its people - and the business of providing and interpreting that culture to visitors"
Arts and cultural tourism includes events and cultural packages that express the identity of Western Australia as a region.
The stunning natural landscapes found throughout Western Australia, together with a unique mix of Indigenous, European and Asian cultures provides inspiration for many Western Australian artists and performers.
WA's unique art and culture winds through all regions from the main hub in Perth, and includes the music and art festivals of the southern regions, the blend of Indigenous and European arts in the northern areas and the true Australian outback.
Heritage tourism aims to take advantage of the State's unique history and built heritage by generating local, national and international awareness of key historical sites and themes such as gold, maritime, rail, military, convict and religious heritage.