Generative Artificial Intelligence “AI” is infiltrating everyday life of consumers. Not only has it arrived as a significant player in travel planning, but it also presents a business opportunity beyond marketing.
The session runs in two parts with a short break in between. The workshop will explore how to market more effectively through strategy and idea development to execution, while retaining your brand priorities, and will also focus on operations to increase efficiency, improve customer experience and make better business decisions.
Key topics covered in the workshop include:
- Becoming an AI prompt engineer to refine your marketing strategy to guide potential customers through the purchase funnel.
- Generative Engine Optimisation: how to increase your visibility as the trusted, consistent and quality source of content aligned to new AI search behaviour.
- Creating relevant content for your business with practical prompts.
- Enhancing the customer service experience through AI and reducing repetition.
- Making administrative tasks less daunting: summarise meetings, document procedures, onboard staff, and create policies with ease.
- Building simple templates and checklists that save time and create consistency across your team.
- Grow your business through trends and analysis that adds insight-driven value.
- Practical activity: map your current procedures, checklists and templates for both marketing and daily operations. Identify one area of genuine improvement opportunity for each.
ABOUT THE TRAINER - CORY GALE
For nearly 20 years, Cory has elevated characters across the sector and achieved strategic outcomes for some of Australia’s most iconic destinations, in Queensland, Northern Territory and his home state of Western Australia. Cory has crafted thousands of stories with hundreds of partners across roles in a range of tourism organisations, flourishing across destination marketing, trade marketing, attractions management, events management, visitor servicing and communications
