This workshop is suited to tourism operators looking to target Chinese visitors.
In 2023-4, WA attracted 57,000 Chinese leisure visitors, surpassing pre-COVID visitation levels. Visitors and spend from this market makes them WA’s fourth largest international market, with a $111 million spend for this period. Western Australia’s share of Chinese visitors to Australia has grown to 10%, compared with 5.5% in 2019.
Tourism Council WA invites you to attend our comprehensive China Ready workshop to prepare you to service the growing Chinese market by understanding:
- Cross-cultural training for managers and service staff
- Culture, history, traditions, and taboos
- Meeting, greeting and serving
- Expectations from accommodation, F&B and tourism services
- Language and names
ABOUT THE TRAINER - GLORIA ZHANG
Gloria is the founder and Managing Director of Intlang Consulting Group. She has played a pivotal role in promoting the Western Australian tourism industry as a Chinese Consumer Behaviour Advisor, she assisted Tourism WA in strategising the China Campaign in 2010, contributing the Chinese marketing slogan “体验非凡” (Experience the Difference), and providing the script for both the traditional and simplified Chinese versions of the Tourism WA website. She also helped standardise Western Australian destination names in Chinese in early 2018. With expertise in Asian marketing, business development, cross-cultural communication training, and commercial translation, Gloria has served as a business advisor across multiple sectors. Originally from Beijing and Shanghai, she migrated to Australia in 1997 and possesses a deep, multi-dimensional understanding of Australasian business practices and cross-promotion. Fluent in both English and Chinese, Gloria has also provided English & Mandarin voiceovers for various promotional videos.
