The Destination Development Training Academy is an inaugural annual event designed to deliver practical, applied training for Economic and Destination Development professionals from across Western Australia. This event is presented by Tourism Council WA in partnership with Tourism WA and the WA Local Government Association.
Delivered as an intensive two-day course and an evening networking event, the Academy will bring together a cohort from across WA for an immersive data-driven mix of applied learning, case studies, group discussion and shared experience. Discounted accommodation is available for attendees.
The program covers:
- Destination Frameworks: what is a destination and what defines it?
- Destination Data: data sources, visitor numbers, nights, spend and profile
- Visitor Economy: measuring the economic value of tourism to the destination
- Visitor Segments: understanding different visitors and what they bring to your destination
- Policy Levers: develop supply and demand of tourism products
- Public-private partnership: planning, investment, development and activation
The Academy is primarily designed for economic and destination development specialists, managers and officers working within local government.
The program is also relevant to tourism marketing staff, tourism destination associations, regional tourism organisations, regional development commissions, and visitor centres.
Speakers
Evan Hall, Chief Executive Officer, Tourism Council WA
Evan is an economist with extensive experience in Federal and State industry policy and advocacy. A recognised tourism industry leader, Evan joined Tourism Council WA in May 2011 as Chief Executive Officer following five years at the Tourism & Transport Forum as National Policy Director.
Chris Galvin, Senior Manager Insights and Planning at Tourism WA
Chris manages the Insights team at Tourism WA, responsible for providing information and Insights to the Agency, partners and tourism operators. Chris has also recently taken responsibility for Strategy, and is currently in the midst of guiding the development of a 10-year strategy for the WA Visitor Economy.
Chris is a Data and Insights professional, who honed his skills for 18 years in the pub industry in the UK, where he developed his passion for problem solving and data led decision making. Chris migrated to Western Australia in 2008 and joined the RAC, ultimately leading their Data and Analytics function until he joined Tourism WA in February 2021. Chris is a sports fanatic, played Saturday afternoon cricket for 35 years, currently President of his local darts club, and avid supporter of whichever AFL team he tipped.
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