This is an entry-level workshop ideal for business owners or marketing managers who are involved with marketing the business.
Does your business have a marketing strategy? If you don’t have a marketing strategy, you can fall into the trap of doing marketing on the fly, using ad-hoc tactics and not measuring success.
Developing a marketing strategy allows you to market more efficiently and cost effectively. This workshop is designed to demystify the process and help you develop a marketing plan for your business that will help you understand your target market ensuring no marketing dollar is wasted. The plan will become a framework to follow, mapping out your goals and how you plan to achieve them. Most importantly, this session will show you how to set smart goals, and to measure your success and will uncover a range of low-cost marketing tactics for you to consider.
The workshop covers the following topics:
- How to analyse your market
- Defining who your customer is
- Knowing your competitors
- The four P’s - product, price, place & promotion
- Low-cost marketing tactics that may be suited to your business
- Measuring your success
ABOUT THE TRAINER - BRIANNA DELAPORTE
For two decades, Brianna Delaporte has lived and breathed tourism. Her experience spans the full spectrum of industry advisory, PR, product representation, brand, destination marketing & business ownership. Her work has included the development and promotion of five destination-led festivals across regional WA, generating more than $18M in economic benefit while building business capability in regional tourism economies. She has been engaged by governments, destination marketing organisations and regional development bodies to support destination marketing projects, strategic tourism initiatives and major event development across the State. Today, Brianna draws on this depth of experience - and a strong network across tourism, hospitality, government and creative industries - to deliver strategic marketing projects for clients.
