This is an intermediate workshop for participants who have been using at least one social media platform consistently for some time, and are looking to take their online presence to the next level.
If you have mastered the basics of using social media to promote your business, it’s time to take your presence to the next level. This workshop will dive deeper into using the main social media platforms more masterfully, including making use of analytics and other data, improving your content creation strategy, using advertising on social media effectively, and more.
Topics will include:
- Auditing your current use of social media to find successes and room for improvement
- Understanding and interpreting analytics, insights and other data from your platform and developing a tracking system
- Advanced content creation techniques including video, stories, and user-generated content
- Optimising your use of advertising, with a focus on Facebook and Instagram promotions
- Focusing on engaging with your audience using what you have learnt about them to date
By registering for this event, you agree to the booking conditions at the bottom of this page.
ABOUT THE TRAINER – KRISTY BAILEY
Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.
