Marketing to the Domestic Traveller (Pemberton)

This workshop is suited to all tourism operators interested in targeting domestic visitors.

Did you know that even prior to COVID-19, the domestic market was Western Australia’s largest source of visitation? 

This workshop will discuss key target segments and look at the benefits of online distribution, packaging and collaboration to ensure your product is not just highly visible but also enticing to the intrastate market. 

Topics will include:

  • Key research and insights about Domestic travel around Australia 
  • Western Australia’s intrastate visitors: "Who are they?", "Where do they travel to?", "What are their top motivations to travel?"
  • Intrastate visitation within your region/town
  • Visitation from other States and Territories 
  • The value of working with key stakeholders
  • Tailoring your product to suit the domestic visitor 
  • The importance of online and offline distribution
  • Packaging and bundling your products to showcase your destination 

By registering for this event, you agree to the booking conditions at the bottom of this page.


Kristy has more than 20 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). Throughout her career she has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.


30 May 2022


1:00pm - 4:00pm


Forest Lodge Resort


13626 Vasse Hwy
Pemberton WA 6260

Registration date (open - close)

30 Mar 2022 - 26 May 2022


Member - Domestic Marketing
Non-Member - Domestic Marketing

Booking conditions

By registering for this event, you agree to the following booking conditions.
Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST.
Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange.
You agree for your information to be shared with event partners at the discretion of TCWA.
Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.
Tourism Council WA will not accept a registration for any person that is not fully vaccinated for COVID-19 or does not commit to such requirement. Where a person makes a booking and is then unable to meet the requirement, the customer shall be barred from the premises, event or service and Tourism Council WA’s cancellation policy shall apply.

Event sponsors

Tourism WA logo