Marketing to the Domestic Traveller Workshop (Exmouth)

This workshop is suited to all tourism operators interested in targeting domestic visitors.

Did you know that even prior to COVID-19, the domestic market was Western Australia’s largest source of visitation? 

This workshop will discuss key target segments and look at the benefits of online distribution, packaging and collaboration to ensure your product is not just highly visible but also enticing to the intrastate market.

Topics will include:

  • Key research and insights about Domestic travel around Australia 
  • Western Australia’s intrastate visitors. Who are they?  Where do they travel to? What are their top motivations to travel?
  • Intrastate visitation within your region/town
  • Visitation from other States and Territories 
  • The value of working with key stakeholders
  • Tailoring your product to suit the domestic visitor 
  • The importance of online and offline distribution
  • Packaging and bundling your products to showcase your destination 



Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.

With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field. 


9 Nov 2021


9:00am - 12:00pm


Ningaloo Centre - Mandu West Room


2 Truscott Cres
Exmouth WA 6707

Registration date (open - close)

6 Jul 2021 - 5 Nov 2021


Member - Domestic Marketing
Non-Member - Domestic Marketing

Booking conditions

Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Event sponsors

Tourism WA logo