Member Webinar - The Importance of GEO – and PR

In the AI era, brands are no longer just competing to rank. They're competing to be referenced, cited and recommended by AI. Success increasingly depends on being considered a trusted source of information.

In this webinar, presented by TCWA Industry Development Adviser Cory Gale, we focus on the importance of public relations (PR) in your Generative Engine Optimisation (GEO) strategy to increase visibility.

Key topics include:

  • Shaping your own narrative 
  • Third party endorsement that builds domain authority 
  • SEO values links, AI values authority 
  • Practical PR activities to improve visibility 

Click here to register.

Date

27 Aug 2026

Time

10:00am - 10:30am

Venue

Webinar

Location

N/A
Perth WA 6000
Australia

Booking conditions

By registering for this event, you agree to the following booking conditions.
Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST.
Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange.
You agree for your information to be shared with event partners at the discretion of TCWA.
Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Event sponsors

Tourism WA