Member Webinar - Storytelling Like a Pro

Tourism is the business of delivering experiences through storytelling. 

It is undoubtedly the foundation of the tourism sector, whether that be B2B product development and contracting, through to booking at the end of the purchasing funnel and sharing a dream holiday on social media. Of course, it is the interaction with tourism operators that truly activates the story. 

In this webinar, presented by TCWA Industry Development Adviser Cory Gale, we focus on bringing your story to life with authenticity and credibility. 

Key topics include:

  • Identifying a unique selling proposition (USP) and key messaging 
  • Then importance of reliable facts and figures
  • Storytelling that is fit for purpose
  • Elevating characters and iconic settings 
  • A simple framework to implement in your business

Click here to register.

Date

19 Nov 2026

Time

10:00am - 10:30am

Venue

Webinar

Location

N/A
Perth WA 6000
Australia

Booking conditions

By registering for this event, you agree to the following booking conditions.
Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST.
Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange.
You agree for your information to be shared with event partners at the discretion of TCWA.
Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Event sponsors

Tourism WA