This workshop is suitable for tourism operators of all sizes, or anyone looking to improve their photography skills for use in digital marketing and online galleries.
A picture tells a thousand words, and in our digital world, visuals are everything. The rise in digital marketing means small businesses need more and more content to promote their businesses and inspire their customers to buy. Imagery is key to a successful digital strategy, but it can be expensive to hire a professional photographer regularly.
This workshop will teach you some basic photography skills and make you more confident behind the lens. We will talk about new technologies such as 360-degree shots and drones, as well as how to use a DSLR camera and how to edit your photos quickly and easily. You would be surprised what you can achieve with an iPhone camera on the go! The session will focus on how you can use these images in your digital marketing, relating all the practical skills back to everyday use. When you are ready to do a professional shoot, you will also get guidance on how to get the best outcome in your photographer brief.
The workshop covers the following topics:
- An overview of photography
- Hints with lighting and angles
- Digital SLR photography
- The latest in 360-degree cameras
- Mobile phone photography and relevant apps
- How to edit your photos on the go
- Understanding drone photography requirements
- Privacy awareness
- Video tips
ABOUT THE TRAINER - CRAIG WELLS
Craig Wells from WellStrategic isn’t quite your average photographer. He specialises in premium virtual tours and photography for the tourism industry. He maintains a broad list of clients from casinos, airports and remote eco resorts to luxury charter vessels and adventure companies. He has also worked in the advertising and branding industry as a Director of Strategy working directly with clients. This role was heavily engaged in TV and radio commercials, media budgets, SEO, digital campaigns, company rebrands, web development/design and more. Craig also has over 15 years of B2B Sales and Marketing experience and is a fully certified “Google Trusted Photographer”.
