Planning for Marketing Success (Busselton)

This is an entry-level workshop ideal for business owners or marketing managers who are involved with marketing the business. 

Does your business have a marketing strategy? Even if you do, have you reviewed it given your focus for the foreseeable future should be on domestic visitors? If you don’t have a marketing strategy, you can fall into the trap of doing marketing on the fly, using ad-hoc tactics and not measuring success. This is not only inefficient, but often also ineffective.

A marketing plan is such an important tool, but many small business owners are intimidated and overwhelmed when it comes to creating one. Try thinking of your marketing plan as a road map for your business. Once in place, it can guide you through your business and marketing decisions and keep you on track to success.

This is a hands-on session designed to demystify the process and help you develop a marketing plan for your business. A well thought out marketing plan will help you understand your target market and ideal customer. The plan will become a framework to follow, mapping out your goals and how you plan to achieve them. Most importantly, this session will show you how to set smart goals, and to measure your success. 

The workshop covers the following topics:

  • How to analyse your market
  • Defining who your customer is
  • Knowing your competitors
  • SWOT Analysis
  • Developing a planning framework
  • Financial analysis and budgeting
  • The four P’s - product, price, place & promotion
  • SMART goal setting
  • Actioning your plan
  • Measuring your success

Due to the impact of COVID-19, this workshop will focus on domestic markets.

By registering for this event, you agree to the booking conditions at the bottom of this page.

ABOUT THE TRAINER - KRISTY BAILEY

Kristy has more than 20 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). Throughout her career she has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.

Date

31 May 2022

Time

9:00am - 12:00pm

Venue

Abbey Beach Resort

Location

595 Bussell Highway
Broadwater WA 6280
Australia

Registration date (open - close)

30 Mar 2022 - 27 May 2022

Pricing

Member - Planning for Marketing Success
$90.00
Non-Member - Planning for Marketing Success
$180.00

Booking conditions

By registering for this event, you agree to the following booking conditions.
Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST.
Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange.
You agree for your information to be shared with event partners at the discretion of TCWA.
Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.
Tourism Council WA will not accept a registration for any person that is not fully vaccinated for COVID-19 or does not commit to such requirement. Where a person makes a booking and is then unable to meet the requirement, the customer shall be barred from the premises, event or service and Tourism Council WA’s cancellation policy shall apply.

Event sponsors

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