This is an introductory workshop for participants who want to learn how generative AI tools can make their social media marketing more effective and time-efficient.
Marketing your business on social media is vital, but the time it takes often means it gets neglected. Generative AI tools like ChatGPT, Copilot and Claude can help you work smarter, and this workshop will show you the best ways to incorporate this technology while maintaining your authentic voice.
Topics will include:
- understanding what generative AI and large language models can and can't do, including risks such as hallucination
- comparing the main AI tools available (ChatGPT, Claude, Copilot, Gemini) and their strengths
- creating a business marketing profile to get better, more relevant results from AI
- using AI for strategy, planning and generating content ideas
- improving your drafts and creating posts and captions with AI assistance
- understanding the limitations and ethical considerations of AI-generated images and video
- resources for staying up to date as the technology evolves
You will leave with hands-on experience and a clear strategy for using generative AI in your future social media marketing.
ABOUT THE TRAINER - AMANDA KENDLE
Amanda Kendle combines work in social media and blogging with her love of travel: she has run a consultancy teaching and training small business owners how to use social media and other online technologies for promotions since 2010, does regular public speaking on social media and travel topics and teaches undergraduates at Murdoch University how to run their own business. Amanda's travel blog at NotABallerina.com has been online since 2005 and she has run The Thoughtful Travel Podcast since 2016, with episodes now being downloaded thousands of times each week. She's a member of the Australian Society of Travel Writers and is writing a book on thoughtful travel.
