Promotion & Publicity for Your Tourism Business Workshop (Busselton)

This is an intermediate level workshop ideal for business owners or marketing managers looking to increase their knowledge about publicity and public relations, and implement new strategies for their business. 

As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or public relations (PR) coverage is much more in-depth than advertising and helps tell your brand story in much longer form. It is also much more trusted by your customer than an advert.

Your public profile is precious, and there are many ways in which you can gain free publicity for your business both online and offline. This workshop will help you understand how to craft a story and get it in front of the right people. We look at all media channels, including newspaper, TV, radio, websites, blogs and social media platforms. We will also cover the ways to work with Tourism Western Australia to host famils, and how to do it yourself. 

The workshop covers the following topics:

  • How to create a PR plan and define your objectives
  • Generating publicity
  • How to write a media release that gets results
  • Managing negative publicity – the do’s and don’ts
  • How to get your message to the media
  • Using social media for media relations
  • Media monitoring and measuring the results
  • Hosting media
  • Managing influencers
  • Crisis management

Due to the impact of COVID-19, this workshop will focus on domestic-facing promotional activities.

By registering for this event, you agree to the booking conditions at the bottom of this page.

ABOUT THE TRAINER - KRISTY BAILEY

Kristy has more than 20 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). Throughout her career she has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.

Date

31 May 2022

Time

1:00pm - 4:00pm

Venue

Abbey Beach Resort

Location

595 Bussell Highway
Broadwater WA 6280
Australia

Registration date (open - close)

30 Mar 2022 - 27 May 2022

Pricing

Member - Promotion & Publicity
$90.00
Non-Member - Promotion & Publicity
$180.00

Booking conditions

By registering for this event, you agree to the following booking conditions.
Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST.
Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange.
You agree for your information to be shared with event partners at the discretion of TCWA.
Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.
Tourism Council WA will not accept a registration for any person that is not fully vaccinated for COVID-19 or does not commit to such requirement. Where a person makes a booking and is then unable to meet the requirement, the customer shall be barred from the premises, event or service and Tourism Council WA’s cancellation policy shall apply.

Event sponsors

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