Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network.
Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.
Discover the essential elements to attract more customers through social media and working with key stakeholders such as Tourism Western Australia and your local regional tourism organisation (RTO).
Topics covered in the workshop include:
- What is tourism
- How will tourism benefit your business
- Distribution through the various channels
- Working with key stakeholders
- Setting rates and working with commissions
- Channel Managers and reservation systems
- Marketing and social media
ABOUT THE TRAINER - KAREN PRIEST
Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.
Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.
With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field.