Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network.
Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.
Discover the essential elements to attract more customers through social media and working with key stakeholders such as Tourism Western Australia and your local regional tourism organisation (RTO).
Topics covered in the workshop include:
- What is tourism
- How will tourism benefit your business
- Distribution through the various channels
- Working with key stakeholders
- Setting rates and working with commissions
- Channel Managers and reservation systems
- Marketing and social media
ABOUT THE TRAINER - BRIANNA DELAPORTE
For two decades, Brianna Delaporte has lived and breathed tourism. Her experience spans the full spectrum of industry advisory, PR, product representation, brand, destination marketing & business ownership. Her work has included the development and promotion of five destination-led festivals across regional WA, generating more than $18M in economic benefit while building business capability in regional tourism economies. She has been engaged by governments, destination marketing organisations and regional development bodies to support destination marketing projects, strategic tourism initiatives and major event development across the State. Today, Brianna draws on this depth of experience - and a strong network across tourism, hospitality, government and creative industries - to deliver strategic marketing projects for clients.
