Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network.
Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.
Discover the essential elements to attract more customers through social media and working with key stakeholders such as Tourism Western Australia and your local regional tourism organisation (RTO).
Topics covered in the workshop include:
- What is tourism
- How will tourism benefit your business
- Distribution through the various channels
- Working with key stakeholders
- Setting rates and working with commissions
- Channel Managers and reservation systems
- Marketing and social media
By registering for this event, you agree to the booking conditions at the bottom of this page.
ABOUT THE TRAINER - KRISTY BAILEY
Kristy has more than 20 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). Throughout her career she has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.
