Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network.
Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.
Discover the essential elements to attract more customers through social media and working with key stakeholders such as Tourism Western Australia and your local regional tourism organisation (RTO).
Topics covered in the workshop include:
- What is tourism
- How will tourism benefit your business
- Distribution through the various channels
- Working with key stakeholders
- Setting rates and working with commissions
- Channel Managers and reservation systems
- Marketing and social media
ABOUT THE TRAINER - CORY GALE
For nearly 20 years, Cory has elevated characters across the sector and achieved strategic outcomes for some of Australia’s most iconic destinations, in Queensland, Northern Territory and his home state of Western Australia. Cory has crafted thousands of stories with hundreds of partners across roles in a range of tourism organisations, flourishing across destination marketing, trade marketing, attractions management, events management, visitor servicing and communications
