Social Media Fundamentals for Tourism Businesses Workshop (Kalbarri)

This is an entry-level workshop for participants with basic knowledge of social media.

Using social media is one of the most important ways to promote your business, and an active, optimised online presence is vital. This workshop will cover an overall strategy for using social media and then dive deeper into platform-specific content to ensure you are making the most of social media without spending all your time doing it.

Topics will include:

  • Identifying your key messages and audiences on social media
  • Understanding the different types of content (e.g. promotional, informational, brand-building)
  • Knowing how social media algorithms work and what this means for you
  • Optimising a Facebook business page, and understanding what to post and when
  • Ensuring your Instagram profile is optimised, and creating a content strategy
  • Learning about tools you can use to schedule posts on Facebook and Instagram
  • An overview of Pinterest and LinkedIn and how they can be used to promote your business
  • Creating a content calendar for your social media strategy



Karen Priest’s extensive career spans 30 years' in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.

With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field. 


24 Aug 2021


1:00pm - 4:00pm


Allen Centre


70 Grey Street
Kalbarri WA 6536

Registration date (open - close)

6 Jul 2021 - 20 Aug 2021


Member - Social Media Fundamentals
Non-Member - Social Media Fundamentals

Booking conditions

Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange. By registering for this event, you agree for your information to be shared with event partners at the discretion of TCWA. Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST. Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.

Event sponsors

Tourism WA logo