Training Workshops


Tourism Council WA delivers a range of training workshops throughout Western Australia. These workshops are short, practical and relevant to the tourism industry, and are suitable for both frontline staff and managers. 

Accessible Tourism - Discover the power of accessible tourism and gain an understanding into catering to travellers of all abilities.

Customer Service WAy – Drive business and revenue through improved customer service and sales techniques.

Effective Marketing for Tourism Businesses – Develop an in-depth marketing plan and strategize how to effectively deliver it to your customers.

Free Publicity for Your Tourism Business – Make the most of your media and public relations strategy through effective communications and PR.

How to Submit a Competitive Tourism Awards Submission - Enter the Tourism Awards with a competitive submission.

Reaching More Customers Through Distribution & Trade - Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.

Tourism Fundamentals - Understand and participate in the industry and discover the essential elements to promote your business.

Understanding Target Markets: Interstate & InternationalEach workshop will be uniquely tailored to the target market of your region and offer practical marketing advice.


“The workshop trainer was a great presenter. It’s been ages since I’ve done a customer service course and I found the content to be updated and relevant.” - Donna Malec, Artgold

Digital eTourism Workshops

Advanced Social Media for Tourism Businesses - In this workshop, we will look at the results of your online promotion to date, create a strategy to refine and optimise it further, look at how best to monitor your online reputation and deal with reviews, and give you resources to stay on top of changes in the rapidly evolving space of online promotion.

Intermediate Social Media for Tourism Businesses - This workshop will dive deeper into using the main social media platforms more masterfully, including making use of analytics and other data, improving your content creation strategy, using advertising on social media effectively, and more.

Optimising Instagram for Tourism BusinessesLearn how to effectively use Instagram as part of your social media strategy, how to engage with your audience, and how to use insights and analytics to best market your tourism business.

Photography for Tourism - Become a more confident self-photographer, and learn basic photography skills and how to apply them to your business's social media and digital marketing.

Social Media Fundamentals for Tourism Businesses - This workshop will cover an overall strategy for using social media and then dive deeper into platform-specific content to ensure you are making the most of social media without spending all your time doing it.

Using Social Media & Customer Service to Improve the Customer Journey - Revise your customer service skills and hear advice on how to engage with your customers online to improve your business' reputation.

Your Tourism Business Online: Google, SEO & SEM - As the online space becomes more crowded, it’s also more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.


eTourism Coaching and Digital Reviews

Click here to find out more about Tourism Council WA’s eTourism Coaching and Digital Reviews, which can enhance your business’s online presence.

Tour Guide Training

Tour Guide Training Workshop - Learn to be a Tour Guide from the experts! This one-day course conveys the basic principles of guiding in a fun and supportive environment. It is ideal for new or aspiring guides, or existing guides wanting to brush up their skills, and is suitable for full-time, part-time, casual or volunteer guides in a range of diversified working environments.


Click here to view the current calendar of events.