Training Workshops


Tourism Council WA delivers a range of training workshops throughout Western Australia. These workshops are short, practical and relevant to the tourism industry, and are suitable for both frontline staff and managers. 

China Ready – Get your business ready to attract and service the growing Chinese visitor market.

China Ready Marketing - This workshop is suited to anyone looking to expand their business in the China market and is complemented by the China Ready Workshop.

Customer Service WAy – Drive business and revenue through improved customer service and sales techniques.

Growing Your Business: Booking Systems, Channel Managers and More - This workshop explores a range of booking systems, channel managers and distribution options to help you get more bookings, automate your business operations, offer an improved customer experience, and manage your time and business more efficiently.

How to Submit a Competitive Tourism Awards Submission - Enter the Tourism Awards with a competitive submission.

Japan Ready - Get your business ready to attract and service the growing Japanese visitor market.

Marketing to the Domestic Traveller - This workshop will discuss key target segments and take a look at the benefits of online distribution, packaging and collaboration to ensure your product is not just highly visible, but also enticing to the intrastate market.

Planning for Marketing Success – Develop an in-depth marketing plan and strategize how to effectively deliver it to your customers.

Promotion & Publicity for Your Tourism Business – Make the most of your media and public relations strategy through effective communications and PR.

Tourism Fundamentals - Understand and participate in the industry and discover the essential elements to promote your business.


“The workshop trainer was a great presenter. It’s been ages since I’ve done a customer service course and I found the content to be updated and relevant.” - Donna Malec, Artgold

Digital eTourism Workshops

Advanced Social Media for Tourism Businesses - In this workshop, we will look at the results of your online promotion to date, create a strategy to refine and optimise it further, look at how best to monitor your online reputation and deal with reviews, and give you resources to stay on top of changes in the rapidly evolving space of online promotion.

Intermediate Social Media for Tourism Businesses - This workshop will dive deeper into using the main social media platforms more masterfully, including making use of analytics and other data, improving your content creation strategy, using advertising on social media effectively, and more.

Photography for Tourism - Become a more confident self-photographer, and learn basic photography skills and how to apply them to your business's social media and digital marketing.

Social Media Fundamentals for Tourism Businesses - This workshop will cover an overall strategy for using social media and then dive deeper into platform-specific content to ensure you are making the most of social media without spending all your time doing it.

Your Tourism Business Online: Google, SEO & SEM - As the online space becomes more crowded, it’s also more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.

eTourism Coaching and Digital Reviews

Click here to find out more about Tourism Council WA’s eTourism Coaching and Digital Reviews, which can enhance your business’s online presence.

Tour Guide Training

Tour Guide Training Workshop - Learn to be a Tour Guide from the experts! This new one-day course developed by award-winning touring & training organisation Global Gypsies conveys the basic principles of guiding in a fun and supportive environment. It is ideal for new or aspiring guides, or existing guides wanting to brush up their skills, and is suitable for full-time, part-time, casual or volunteer guides in a range of diversified working environments.


Click here to view the current calendar of events.