This workshop is suited to tourism operators looking to attract and service Chinese visitors.
China is Western Australia's fourth largest international market by visitor numbers — and our top market by spend. In the year ending September 2025, WA welcomed 71,000 Chinese visitors who contributed $488 million to the state's economy, up from $315 million the previous year.
This practical workshop will help your team confidently welcome and serve Chinese visitors. You'll gain insight into:
- Chinese culture, history, traditions and social etiquette
- Meeting, greeting and communication styles
- What Chinese visitors expect from accommodation, food and beverage, and tourism experiences
- Effective language and communication strategies to enhance visitor satisfaction.
ABOUT THE TRAINER - GLORIA ZHANG
Gloria is the founder and Managing Director of Intlang Consulting Group. She has played a pivotal role in promoting the Western Australian tourism industry as a Chinese Consumer Behaviour Advisor, she assisted Tourism WA in strategising the China Campaign in 2010, contributing the Chinese marketing slogan “体验非凡” (Experience the Difference), and providing the script for both the traditional and simplified Chinese versions of the Tourism WA website. She also helped standardise Western Australian destination names in Chinese in early 2018. With expertise in Asian marketing, business development, cross-cultural communication training, and commercial translation, Gloria has served as a business advisor across multiple sectors. Originally from Beijing and Shanghai, she migrated to Australia in 1997 and possesses a deep, multi-dimensional understanding of Australasian business practices and cross-promotion. Fluent in both English and Chinese, Gloria has also provided English & Mandarin voiceovers for various promotional videos.
