Walking on a Dream Brand Briefing (Kalbarri)

Western Australia’s new global tourism brand, Walking On A Dream, is emotive, inspirational and aspirational. It was designed to resonate in this new, post-pandemic world and encourages visitors to embrace time, space, connection and freedom. This session will provide a detailed overview of the brand platform and guidance for tourism operators and businesses on how to leverage the work currently being carried by Tourism WA - out across paid media, PR, partnerships, social media, content and trade – so that we can all work together to share our incredible State with the world.

This session is followed by a Tourism Connect networking function. Please click here to register for Tourism Connect.


29 Nov 2023


3:45pm - 4:30pm


Kalbarri Allen Centre


70 Grey Street
Kalbarri WA 6536

Registration date (open - close)

10 Aug 2023 - 23 Nov 2023

Event sponsors

Tourism WA