Western Australia’s new global tourism brand, Walking On A Dream, is emotive, inspirational and aspirational. It was designed to resonate in this new, post-pandemic world and encourages visitors to embrace time, space, connection and freedom. This session will provide a detailed overview of the brand platform and guidance for tourism operators and businesses on how to leverage the work currently being carried by Tourism WA - out across paid media, PR, partnerships, social media, content and trade – so that we can all work together to share our incredible State with the world.
This session is followed by a Tourism Connect networking function. Please click here to register for Tourism Connect.