Your Tourism Business Online: Google, SEO & SEM (Albany)

This workshop is ideal for people with a sound understanding of online marketing but who want to know more; those with experience in specific online areas who want to understand how different channels can be integrated; and people who have worked with online marketing for some time and would like to gain fresh approaches.

A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings, and generate sales. Your website is your digital shopfront, and first impressions count.

As the online space becomes more crowded, it is also more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.

This workshop can help you understand what makes a good website and give you helpful advice about creating, maintaining, or updating your own. We will help you understand and utilise search engine optimisation, search engine marketing, Google Analytics, organic ways to improve your search engine rankings and how to create really useful reports.

The workshop covers the following topics:

  • Benefits of Online Marketing
  • Components of Online Marketing
  • Distribution Channels
  • Email Marketing
  • Important Elements of a Website
  • Getting Started With SEO
  • Google Ads and remarketing
  • Google Analytics
  • Google My Business
  • Google Search Console
  • Managing and Monitoring Your Online Activities
  • Reporting
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • The GDPR & New Privacy Regulations

By registering for this event, you agree to the booking conditions at the bottom of this page.

ABOUT THE TRAINER - KRISTY BAILEY

Kristy has more than 20 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). Throughout her career she has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.

Date

13 Jun 2022

Time

8:30am - 12:30pm

Venue

Hilton Garden Inn Albany

Location

3 Toll Place
Albany WA 6330
Australia

Registration date (open - close)

13 Apr 2022 - 10 Jun 2022

Pricing

Member - Google, SEO & SEM
$90.00
Non-Member - Google, SEO & SEM
$180.00

Booking conditions

By registering for this event, you agree to the following booking conditions.
Only employees of current financial members of TCWA are eligible for the Member Rate. Prices are inclusive of GST.
Payment for the order must be completed using PayPal/credit card at the time of registration. Government Departments requiring an invoice can contact Tourism Council WA (TCWA) to arrange.
You agree for your information to be shared with event partners at the discretion of TCWA.
Cancellation Policy: If minimum numbers are not met, you will receive notification of the cancelled event/activity and your payment will be reimbursed. Any cancellations made within 4 working days of the scheduled course will not be refunded, transferred or credited, however name changes will be accepted. Cancellations or name changes must be made in writing. Payment must be received prior to the event to confirm registration.
Tourism Council WA will not accept a registration for any person that is not fully vaccinated for COVID-19 or does not commit to such requirement. Where a person makes a booking and is then unable to meet the requirement, the customer shall be barred from the premises, event or service and Tourism Council WA’s cancellation policy shall apply.

Event sponsors

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Tourism WA logo