This workshop is ideal for people with a sound understanding of online marketing but who want to know more; those with experience in specific online areas who want to understand how different channels can be integrated; and people who have worked with online marketing for some time and would like to gain fresh approaches.
A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings, and generate sales. Your website is your digital shopfront, and first impressions count.
As the online space becomes more crowded, it is also more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.
This workshop can help you understand what makes a good website and give you helpful advice about creating, maintaining, or updating your own. We will help you understand and utilise search engine optimisation, search engine marketing, Google Analytics, organic ways to improve your search engine rankings and how to create really useful reports.
The workshop covers the following topics:
- Benefits of Online Marketing
- Components of Online Marketing
- Distribution Channels
- Email Marketing
- Important Elements of a Website
- Getting Started With SEO
- Google Ads and remarketing
- Google Analytics
- Google My Business
- Google Search Console
- Managing and Monitoring Your Online Activities
- Reporting
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- The GDPR & New Privacy Regulations
ABOUT THE TRAINER – KRISTY BAILEY
Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy also has assisted in the personal development and education of those entering the tourism industry.
