Get Your Pricing Right

To be successful in your tourism venture, you must price your tours accurately and competitively. This requires a clear understanding of costs and how these costs impact on the overall price. The average price you sell your tours for can vary, some of the factors that influence pricing are:

  • Seasonality
  • Operating costs
  • Competition 
  • Demand

Below are two tools to help you price your tourism product, one is for tour operators and the other for accommodation providers.  The tools will help you to determine the point at which your tours or rooms break even and the ideal retail price to make your desired profit whilst factoring in all costs.

Tour Pricing Tool

Accommodation Pricing Tool