eTourism Marketing is critical to attracting and retaining customers, bookings and sales. Tourism Council WA's series of eTourism Workshops will establish and develop your online presence and digital marketing channels.
Instagram & Pinterest Marketing for Tourism
They say a picture says a thousand words, and that’s certainly the case when it comes to Instagram and Pinterest. These image-led platforms are growing in popularity at an amazing pace and offer huge opportunities for small businesses.
As tourism operators in Western Australia, we are blessed with beautiful scenery and amazing wildlife; so, we should have an abundance of imagery to share with the world. However, the fast-paced nature of these platforms means the user experience changes often, which can make it hard for small businesses to keep up.
This new course will dive deep into Instagram and Pinterest, giving you a solid understanding of these important platforms. Your trainer will explain the algorithm and the basics of using both platforms, before moving on to some tried and tested tips and tricks. We will give you a few mobile photography hacks and delve into video marketing.
The workshop covers the following topics:
- Instagram
- The Algorithm
- Platform Basics
- Tips and tricks
- Instagram v Snapchat
- Tips and Tricks for using your iPhone to take photos
- Hashtags
- Key Hashtags for Tourism and Hospitality
- Best practices for video
- Pinterest
- Platform Basics
- Rich Pins
- Analytics & Advertising
- Tips and tricks
This intermediate workshop is ideal for those with a sound understanding of digital marketing and will provide valuable insight into Instagram and Pinterest, and where tourism providers should focus their attention going forward.
To register for upcoming workshops, click here.
If you are interested in organising a complimentary one-on-one eTourism Coaching Session or Digital Review, click here.
If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.
