The Hello China Business Tool helps tourism operators understand and meet the expectations of Chinese travellers.
By deepening your cultural awareness and adapting your products and services, you can deliver experiences that are respectful, meaningful, and memorable. Align your business with one of Australia’s most significant international visitor markets and gain insights that build genuine cross-cultural connections.
Become a Tourism Council WA member to access the Hello China Business Tool and start building your cross-cultural capability today.
What's Included?
- Online Assessment Tool – Evaluate your business’s readiness to meet the needs of Chinese visitors.
- Identify Operational Gaps – Receive a tailored report highlighting where your business can improve and why these elements matter to Chinese travellers.
- Tailored to Your Sector – Access questions and recommendations designed for your tourism niche – accommodation, tours, attractions, and more.
- Cultural Awareness Resources – Learn how to communicate effectively, respectfully, and authentically with Chinese visitors.
- Actionable Strategies – Apply practical tips to enhance products, services, and customer experiences.
- Cross-Cultural Confidence – Build the knowledge and skills to engage visitors with awareness and understanding.
- Strengthen your appeal to one of Australia’s largest and most significant international markets.
- Enhance visitor satisfaction through culturally considerate service.
- Position your business for long-term growth in a key global market.
Become a Tourism Council WA member to access the Hello China Business Tool and start welcoming Chinese visitors with confidence.
