Obtaining the China Ready Accreditation provides numerous benefits for your business:
Access to a growing market: Tap into the booming Chinese outbound tourism market.
Promotional discounts: Receive a 10% discount on Tourism WA China trade events.
Trust and recognition: Use the China Ready & Accredited® electronic trademark and associated visual merchandise to signal quality and reliability to Chinese travellers.
Improved customer service: Ensure your staff are certified and trained to cater to Chinese tourists, with 24/7 support and translated materials.
To access the China Ready Accreditation, become a Tourism Council WA member today. If you’re already a Tourism Council WA member, sign up online to get started.
China Ready & Accredited® standards
The minimum standards to be a China Ready & Accredited® business include:
Completion of Quality Tourism Accreditation.
Certified staff that have passed China Ready & Accredited® training and assessment.
Website pages accurately translated into Chinese (depending on your business type).
Customer service information accurately translated into Chinese.
Specific product standards for accommodation, attractions, fun and entertainment, food and beverage, shopping and retail, and transport and getting around.
Become a Tourism Council WA member to start your China Ready Accreditation.
What are the marketing benefits of The China Ready Accreditation Program?
China Ready & Accredited® businesses will be promoted to Chinese customers through:
Listing as China Ready & Accredited® on Holiday in WA.
10% discount on Tourism WA China trade events.
Use of the relevant China ‘Six Sector’ trademarks.
Use of the China Ready & Accredited® electronic trademark and associated visual merchandise.
Become a Tourism Council WA member today to start your accreditation.
How do you apply?
To be assessed, simply complete the China Ready Accreditation application via the Quality Tourism Framework. A Membership Officer will assist you through the China Ready & Accredited® program.
If you are not already a Sustainable Tourism Accredited Business, or a Tourism Council WA member, become a member today, and a Membership Officer will be in touch to assist you through the online program.
Who recognises China Ready Accreditation?
China Ready & Accredited® is recognised by Government and industry agencies:
China National Tourism Administration
UnionPay International
Australian Consumer Competition Commission
Tourism Australia
Tourism Western Australia
Tourism Council WA
Australian Tourism Industry Council
Testimonial
“Chocolate Drops Tearooms, located within the Yanchep National Park, has experienced an enormous increase of Chinese visitors in recent months. Management truly believe the China Ready & Accredited® Program is truly working! I encourage any Accredited Tourism Operators/Businesses to participate in the China Ready & Accredited® program offered by Tourism Council WA - a very worthwhile opportunity!" - Sue Dash, Proprietor of Chocolate Drops.
WA Launched as World's First CHINA READY® Destination
WA tourism businesses have seized a unique opportunity to tap into the booming Chinese outbound tourism market, with the State becoming Australia’s first to qualify as a CHINA READY destination.
The announcement was made in front of a quarter of a million travel agents and tourism industry representatives at the China National Tourism Administration (CNTA) & Tianjin Government China Tourism Industries Exposition.
