Customer Journey Pain Point Analysis (Guide)

This guide helps tourism operators pinpoint where visitors experience friction, from first search through post-visit follow-up. It maps the five stages of the visitor journey, common pain points and warning signals at each stage, and the tools to analyse them (journey mapping workshops, voice of customer data, analytics tracking, competitive benchmarking, and accessibility audits). It also includes a prioritisation framework and a four-step implementation plan to turn findings into action.