Member Webinar - How AI is Changing the Way Travellers Search, Plan and Book (Video)

Search is no longer just about ranking on Google. It's shifting from blue links to trusted answers - and AI tools are increasingly acting as the new travel advisors.

In this webinar, presented by TCWA Preferred Supplier Dilate Digital, we unpack one of the biggest shifts in tourism right now: how AI is changing the way travellers search, plan, and decide whom to book with.

We'll break down what this means for tourism operators, why traffic patterns and search behaviours are changing, and most importantly, what practical steps your business can take to become the one AI recommends.

Key topics include:

• The shift from traditional search results to AI-generated answers
• Why more searches now end without a website click
• How AI platforms decide which businesses get recommended
• The difference between SEO and Generative Engine Optimisation (GEO)
• The AI Ready Framework for tourism operators
• A practical 30-day action plan you can implement immediately

This webinar was recorded on 9 April, 2026.