This workshop is suited to tourism operators looking to attract and service Chinese visitors.
China is Western Australia's fourth largest international market by visitor numbers — and our top market by spend. In the year ending September 2025, WA welcomed 71,000 Chinese visitors who contributed $488 million to the state's economy, up from $315 million the previous year.
This practical workshop will help your team confidently welcome and serve Chinese visitors. You'll gain insight into:
- Chinese culture, history, traditions and social etiquette
- Meeting, greeting and communication styles
- What Chinese visitors expect from accommodation, food and beverage, and tourism experiences
- Effective language and communication strategies to enhance visitor satisfaction.
To register for an upcoming Understanding the Chinese Visitor workshop, click here.
If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.
