eTourism Marketing is critical to attracting and retaining customers, bookings and sales. Tourism Council WA's series of eTourism Workshops will establish and develop your online presence and digital marketing channels.
Your Tourism Business Online: Reputation Management
Do you know what people are saying about your brand online? Are you engaging in a conversation with your customers or potential customers? If not, you could be missing a key element of your marketing strategy. Almost two thirds of consumers (64%) are more likely to trust a brand if they interact with consumers in a positive way on social media.
People spend longer in the planning and researching phase of booking a trip than ever before; with more than 70% of people checking TripAdvisor before making a booking. Reviews, and more importantly, your responses, matter more now than ever.
2018 was also the year of the influencer market revolution, with influential people on social media acting as another review site or promotional tool for your business. Are you looking to galvanise your brand with an influencer partnership, or does the thought leave you cold? We’re here to debunk the myths and give you practical advice about this new marketing tactic.
This freshly revamped workshop covers everything you need to know about your online reputation. Our trainer will talk you through how to find out what people are saying about you online, how to keep track and monitor these conversations, and how to respond.
The workshop covers the following topics:
- Earned, Paid and Owned Media
- The 5 Stages of Travel
- Managing Content - Creation v Curation
- Social Media Policy
- Social Listening
- What is Online Reputation Management?
- User Review Sites
- ReviewPro
- TripAdvisor
- WikiCamps
- Yelp, Zomato and other minor players
- Facebook & Google Reviews
- Reputation Management Tips and Tricks
- The Role of The Influencer
- What are famils/media visits
- Best Practices
This is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding and reputation management in the digital space.
To register for upcoming workshops, click here.
If you are interested in organising a complimentary one-on-one eTourism Coaching Session or Digital Review, click here.
If you would like to arrange a workshop for your business or destination contact Tourism Council WA on 9416 0700.
