Board of Directors

Andrew Hill Headshot

Andrew Hill


Andrew is the Chief Operating Officer – Food, Beverage & Entertainment at Crown Perth with an overall responsibility for over 3,000 employees. Appointed COO in 2008, he previously held the position of Executive General Manager, Catering & Entertainment at Crown Perth (formerly Burswood Entertainment Complex) since his arrival from Crown Casino Melbourne in 2005, where he held the position of Director of Catering.

Andrew has been a board member of the Tourism Council of Western Australia for the last twelve years enjoying the strategic challenges of board involvement in the development of the industry in Western Australia. Andrew also sits on the Tourism Committee for the Perth Chamber of Commerce and Industry and was previously President of the Accommodation Division for the Australian Hotels Association (AHA) W.A, with formal induction into the AHA Hall of fame in 2015 for his dedication and commitment to the tourism sector.

Nathan Frost

Nathan Frost

Vice President

Nathan is the Area General Manager of Operations for Accor. Nathan currently is responsible for the management of 13 properties in the region from Bunker Bay to Kununurra. A graduate of the Blue Mountains International Hotel Management School in 1998 and AccorHotels National Management Trainee-ship in 2002, Nathan has held senior management roles with AccorHotels in both Australia and New Zealand with experience in managing economy, mid-scale and luxury hotels. Nathan was appointed to his current position in May 2017. Nathan is passionate about driving destination visitation and is intrigued by the ever-changing landscape with regard to technology in hotels.  

Alec Coles Headshot

Alec Coles

Alec Coles is CEO of the Western Australian Museum which has branches in Perth, Fremantle, Geraldton, Kalgoorlie, Albany, and Carnarvon, and also works in communities throughout WA. He was, previously, Director of Tyne & Wear Archives & Museums, in North East England and before that, the CEO of the Northumberland Wildlife Trust. He has led the development of the WA Museum Boola Bardip; a $400 million project, completed in November 2020. Coles is also an Adjunct Professor in the School of Social Sciences at the University of Western Australia.

He has held many non-executive positions and is the current Chair of the Partners’ Council of the Western Australian Biodiversity Sciences Institute. He is also the Chair of the Finance and Resources Committee of the International Council of Museums and a former Chair of ICOM Australia. Coles was made an Officer of the Order of the British Empire in the Queen’s Birthday Honours List in 2010. In 2021, he was named Western Australian of the Year in the Arts and Culture category.

Kate Holsgrove

Kate Holsgrove

Kate Holsgrove has been the Chief Commercial Officer at Perth Airport since February 2019 where she leads the Retail, Ground Transport, Customer Experience, Marketing & Digital teams. An experienced retail and property professional with more than 15 years’ experience in senior leadership and multi-site roles, Kate was previously Regional Manager WA for Scentre Group (owner & manager of Westfield shopping centres) having returned to WA in 2015 after holding various Regional Manager roles in both Sydney and Canberra. Kate holds a Masters in Business Administration, is a licensed Real Estate agent, and company director.

Headshot of Carol McCracken

Carol McCracken

Carol McCracken is the Chief Executive Officer of Caravan Industry Association Western Australia, and a proven industry leader with over 35 years’ experience in travel & tourism working in various sectors including aviation, hotels, business events and corporate travel in the UK, Australia and Spain. Carol is a highly successful and dynamic leader, having previously held positions including Airport Manager and Head of Marketing & Communications for both large international organisations as well as family businesses.  Carol has built a strong reputation as an industry thought-leader and ambassador with a genuine passion for stakeholder relationships. She is committed to influencing positive outcomes by driving innovation and advancement through strategic planning, collaboration and leadership. Leading a strongly engaged membership base of over 300 businesses in her current role, Carol contributes a thorough understanding of the state of play of the industry and provides a valued blend of strategic direction, vision and capability. Carol is also a Board Director for Visit Mandurah and a Mentor in the Women in Tourism & Hospitality WA Mentor Circle Program.

Mike McKenna

Mike McKenna

Mike McKenna joined VenuesLive at Optus Stadium in November 2016 as Chief Executive Officer following more than eleven years on the Executive Team at Cricket Australia. 

In his time at Cricket Australia, Mike was responsible for marketing, venue operations, commercial revenue, event management and promotion of all forms of cricket. Mike was responsible for the development of the men's and women's Big Bash League.

Prior to joining Cricket Australia, Mike was General Manager Commercial Operations with Essendon Football Club, National Marketing Manager for professional services firm Arthur Andersen, and held a variety of sales and marketing roles with Black and Decker and Carter Holt Harvey.

As Chief Executive Officer of Optus Stadium, Mike leads a team of professionals who are responsible for operating the venue on behalf of the Government of Western Australia, attracting and delivering world-class sport and entertainment experiences for a local, national and international audience. 

Viv McEvoy headshot

Vivienne McEvoy

Vivienne McEvoy has been involved in tourism since her arrival in Kununurra in 2009, where she gained a great deal of knowledge and understanding from the then Slingair/Heliwork (now Aviair) as the Reservations Manager and Operations Manager between 2009 and 2014. She has been the General Manager at Kununurra Visitor Centre on two occasions, between 2015 and 2018, and returning in 2021 (current), and is very passionate about the region and experiences on offer and visitor servicing.

Ms McEvoy is currently the Vice Chair of Visitor Centres WA, representing the voices of the visitor centres in Australia’s North West and sits on a number of committees in the region that support Kununurra. She represents the Kununurra Visitor Centre on the East Kimberley Marketing Group and recently joined the Board of Directors of Ord Valley Events, organisers of the Ord Valley Muster.

robert taylor headshot

Robert Taylor

Robert is Nhanda, Yamaji heritage. He has been in the Hospitality Industry for over 30 years. In this time, he has owned, run and managed businesses in the hospitality, tourism, mining, and construction industries.

Robert became CEO of WAITOC in 2015. In this time, with the support of the board and his team he has successfully delivered the Aboriginal Tourism Development Program growing 39 new Aboriginal businesses across WA.

He has increased funding to enhance member business outcomes by over 300% and drives to create opportunities for Aboriginal people at a State, National and International level. Under his direction, WAITOC have successfully secured the World Indigenous Tourism Summit for Perth and continues to create new partnerships with prospective stakeholders to improve cultural understanding, respect and positive social outcomes for the Australian Aboriginal People.

Lisa Shreeve

Lisa Shreeve

Busselton Jetty CEO Lisa Shreeve is proud to work in the WA tourism industry with so many passionate people encouraging visitors to explore WA and have a great time in the State we love. Lisa has a Business Degree, a Masters in Regional Development, is a Graduate of the Australian Institute of Company Director’s (AICD), was an Olympic torch bearer twice, represented Australia at the United Nations on Sustainable Development and captained a State Netball team.

Lisa’s career started as a Journalist, before working for the Commonwealth Government in regional development in the Wheatbelt and South West. She then became General Manager for an international transport company and later moved with this company into the mining sector working in Japan, Darwin, Queensland and WA. Lisa loves Sport and spending time with her family, husband Nathan and two adult children, especially traveling around WA.

Drew Norrish

Drew Norrish

Drew is the CEO of Mackerel Islands Pty Ltd, a WA family owned tourism business operating in the NW of WA. He oversees the strategic growth and day to day operations of three unique regional properties – Mackerel Islands and Onslow Beach Resort, as well as the 100% aboriginal owned Karijini Eco Retreat. Commencing the role in 2008, Drew brings a wealth of regional operating knowledge and a broad range of skills across key tourism policy areas ranging from liquor licencing, operating in National Parks, marine tourism and working with traditional owners. He is passionate about developing tourism in regional WA having held a board position at ANW since 2015 and is the current Deputy Chair. Drew has a degree in Environmental Management and completed the Australian Institute of Company Directors course.