Board of Directors

Kate Holsgrove

Chair

Kate Holsgrove is a highly accomplished executive with a distinguished career in aviation and retail property. Having recently concluded 12 months as Acting CEO of Perth Airport, Kate has transitioned into a new role as Chief Commercial & Aviation Officer. Kate has a wealth of experience in senior leadership with over 15+ years at Scentre Group (owner & manager of Westfield shopping centres) in WA, ACT and NSW prior to joining Perth Airport in 2019. Kate holds a Masters in Business Administration, is a graduate of the Australian Institute of Company Directors and is Chair at Tourism Council WA.

Nathan Frost

Deputy Chair

Nathan Frost is the Vice President of Operations for Accor, responsible for a portfolio of 17 hotels, including 12 properties across Western Australia and 5 additional hotels located in Tasmania, Melbourne, and Mt Isa.  With over 30 years of experience in the hospitality industry, including 27 years with Accor, 

Nathan brings deep operational expertise across the economy, midscale, upscale, and luxury segments.

A graduate of the Blue Mountains International Hotel Management School and a participant in Accor’s National Management Traineeship program, Nathan has held senior leadership roles across Australia and New Zealand.  He is widely recognised for his strategic focus on commercial performance, guest experience and brand integrity.

Since his appointment as Vice President in 2017, Nathan has led Accor’s operations in Western Australia and Tasmania with a strong emphasis on team culture, innovation, and stakeholder value. As Deputy Chair of the Tourism Council WA, Nathan is committed to strengthening the state’s visitor economy and advancing sustainable tourism outcomes across the region.

Carol McCracken

Carol is Chief Executive Officer of Caravan & Camping Western Australia and has more than 35 years’ experience across travel, tourism, aviation, marketing, and events. She has held leadership roles in both international organisations and family-owned businesses, building a broad understanding of industry opportunities and challenges.

Caravan & Camping Western Australia is the peak industry body for caravanning in WA, incorporated as a not-for-profit in 1961. Carol represents a membership of more than 330 businesses, providing support, advocacy, and industry development. Since joining the Association, she has led significant transformation through clear direction, strong leadership, and a focus on building the right team. Membership has increased by over 25%, strengthening the caravan and camping sector as a vital part of Western Australia’s visitor economy. Known for her energy, focus, and ability to turn strategy into results, she consistently delivers optimised outcomes through dedication, capability, and hard work.

Carol also serves on the Visit Mandurah board and mentors in the Mentor Circle Program for Women in Tourism & Hospitality WA.

Mike McKenna

Mike McKenna is Chief Executive Officer of VenuesLive WA, the Operator of Optus Stadium and has been in the role from the year prior to the venue opening in 2018. In his time at Optus Stadium the venue has welcomed more than 11 million fans to a wide range of major events from the AFL Grand Final in 2021 to sporting, concerts and entertainment spectaculars. The venue also hosts 650+ functions, meetings and business events annually.

As Chief Executive Officer of Optus Stadium, Mike leads a team of professionals who are responsible for operating the venue on behalf of the Government of Western Australia, attracting and delivering world-class sport and entertainment experiences for a local, national and international audience.

Before joining VenuesLive, Mike spent eleven years on the Executive Team at Cricket Australia where he was responsible for marketing, venue operations, commercial revenue, event management and promotion of all forms of cricket. Mike was responsible for the development of the men's and women's Big Bash League.

Prior to joining Cricket Australia, Mike was General Manager Commercial Operations with Essendon Football Club, National Marketing Manager for professional services firm Arthur Andersen, and held a variety of sales and marketing roles with Black and Decker and Carter Holt Harvey.

Mike is also Chair of the Heart Foundation’s Advisory Board in WA.

Robert Taylor

Robert Taylor, MBA is a proud Nhanda, Yamaji man and the first Aboriginal CEO of WAITOC. With over 36 years of experience in the hospitality and tourism industry, Robert has successfully owned and managed businesses across hospitality, tourism, mining camps, and sports and recreation. His entrepreneurial spirit and strategic mindset have enabled him to diversify across industries, creating sustainable income streams and adding value for WAITOC members.

Since becoming CEO in 2015, Robert has transformed WAITOC from a marketing and advocacy organisation into a dynamic force for business development. He led the delivery of the Aboriginal Tourism Development Program (2015–2019), which established 39 new Aboriginal businesses across Western Australia and created over 104 full-time equivalent jobs in urban, regional, and remote communities. The program also supported award-winning enterprises such as Go Cultural Aboriginal Tours and Experiences.

Robert’s advocacy has secured funding at local, state, and federal levels, including $40 million nationally for Aboriginal tourism and $20 million through the WA Government’s Jina Aboriginal Tourism Action Plan. This initiative has led to the creation of 110 additional Aboriginal businesses and over 330 full-time equivalent jobs. Committed to building business capacity, Robert established a not-for-profit gift recipiency organisation and raised over $6 million in its first six months to support statewide business skills development through to 2026. During this period, he also completed his MBA.

Lisa Shreeve

Busselton Jetty CEO Lisa Shreeve is proud to work in the WA tourism industry with so many passionate people encouraging visitors to explore WA and have a great time in the State we love. Lisa has a Business Degree, a Masters in Regional Development, is a Graduate of the Australian Institute of Company Director’s (AICD), was an Olympic torch bearer twice, represented Australia at the United Nations on Sustainable Development and captained a State Netball team.

Lisa’s career started as a Journalist, before working for the Commonwealth Government in regional development in the Wheatbelt and South West. She then became General Manager for an international transport company and later moved with this company into the mining sector working in Japan, Darwin, Queensland and WA. Lisa loves Sport and spending time with her family, husband Nathan and two adult children, especially traveling around WA.

Drew Norrish

Drew is the CEO of Mackerel Islands Pty Ltd, a WA family owned tourism business operating in the NW of WA. He oversees the strategic growth and day to day operations of three unique regional properties – Mackerel Islands and Onslow Beach Resort, as well as the 100% aboriginal owned Karijini Eco Retreat. Commencing the role in 2008, Drew brings a wealth of regional operating knowledge and a broad range of skills across key tourism policy areas ranging from liquor licencing, operating in National Parks, marine tourism and working with traditional owners. He is passionate about developing tourism in regional WA having held a board position at ANW since 2015 and is the current Deputy Chair. Drew has a degree in Environmental Management and completed the Australian Institute of Company Directors course.

Anna Edie

Anna Edie is the General Manager of the InterContinental Perth City Centre. Anna’s extensive hotel career spans the globe across operational aspects of both Rooms and Food & Beverage disciplines, in new and established hotels, and across a variety of brands, predominately in the luxury realm. Anna has called IHG Hotels & Resorts home for the past 17 years and is passionate about people being the heart and soul of delivering hospitality and contributing to the industry as a whole. Anna sits on the committee of Western Australia’s own industry led hospitality mental health charity, Healthy Mind Menu, and in 2023 was inducted into the AHA Hall of fame for her advocacy for the colleagues in our industry during some of the most difficult years in living memory.

Garrett Prendiville

Garrett Prendiville joined Prendiville Group in 2012 and was appointed CEO of Garrett Regional Hotels in 2019. Under his leadership, the group has expanded its operations, launched new ventures, and undertaken major asset redevelopments. He brings a background in hotel finance and asset management, with prior experience at Event Hospitality & Entertainment Ltd (ASX: EVT). Garrett holds a Bachelor of Commerce from the University of Notre Dame, majoring in Finance, Accounting, and Marketing. He is an alumnus of Cornell University, a Foundation Board member at St Hilda’s Anglican School for Girls, and an active member of the Young Presidents’ Organisation (YPO). He regularly advises state and local governments on strategic matters relating to the hospitality sector.

Kendra Naidoo

Kendra Naidoo joined the Perth Convention and Exhibition Centre (PCEC) in 2019 and was appointed General Manager in 2024. With 20 years of experience in the tourism and hospitality industry, Kendra brings extensive expertise across events, venues, and stadia management. Her career began in hotels in New Zealand before moving into Food & Beverage roles at Marvel Stadium in Melbourne. Since relocating to Perth in 2012, she has held senior roles delivering major events in WA including Leeuwin Estate Concert, Gourmet Escape, and the Perth International Golf Tournament, as well as senior leadership positions at PCEC, Perth Zoo, and HBF Park. At PCEC, she provides dynamic leadership in shaping and developing the senior leadership team across all areas of the business. Kendra fosters strong relationships with State Government agencies and industry stakeholders, ensuring PCEC consistently delivers world-class customer experiences for both internal and external guests. She is passionate about cultivating a positive, high-performance culture, and is committed to driving organisational excellence and industry growth. Kendra currently serves as a Major Partner Director on the Business Events Perth Board and as an elected Board Member for Women in Tourism and Hospitality. Originally from New Zealand, she proudly calls Western Australia home and is excited to support the growth and future of tourism in the state, with its enormous potential to deliver exceptional experiences for intra-state, interstate and international visitors.

Vivienne McEvoy

Vivienne McEvoy has been involved in tourism since her arrival in Kununurra in 2009, where she gained a great deal of knowledge and understanding from the then Slingair/Heliwork (now Aviair) as the Reservations Manager and Operations Manager between 2009 and 2014. She has been the General Manager at Kununurra Visitor Centre on two occasions, between 2015 and 2018, and returning in 2021 (current), and is very passionate about the region and experiences on offer and visitor servicing.

Mrs McEvoy is currently the Vice Chair of Visitor Centres WA, representing the voices of the visitor centres in Australia’s North West and sits on a number of committees in the region that support Kununurra. She represents the Kununurra Visitor Centre on the East Kimberley Marketing Group and recently joined the Board of Directors of Ord Valley Events, organisers of the Ord Valley Muster.