Transform your visitor centre

Save time, become more financially sustainable, and learn how to stand out from the crowd when you become a Visitor Centre Member. 

As a member, you’ll have access to hundreds of training resources, mentoring, and accreditation programs, all specifically designed to help visitor centres like yours have a bigger impact on your tourism destination.

Plus, you’ll receive a 50% discount to enter the Top Tourism Town Awards and Australian Tourism Awards—an amazing chance to get recognised for your hard work and dedication to your destination’s tourism industry!

Become a member Enquire now

What's Included

The Visitor Centre Membership exists to help associations and local governments just like you that provide visitor information and booking services for a town to develop your operation, while saving time and money. This means you’ll have exclusive access to the following benefits.

As a Tourism Council WA member, you’ll have access to a range of awards, accreditation programs and opportunities, including: 

  • Quality Tourism Accreditation and Visitor Centre Accreditation
  • 50% discount to enter the Australian Tourism Awards
  • 50% discount to enter the Top Tourism Town Awards
  • Listing on,,, and other websites via the Australian Tourism Data Warehouse (ATDW)
  • Advertising and marketing of Accredited Visitor Centres

Enjoy member-only access to on-demand training resources and tools including: 

  • ReviewPro reputation management account to manage online reviews
  • Best practise visitor centre documents ranging from job descriptions to operations manual
  • On-demand webinars on visitor servicing, legal, financial and risk management issues
  • Online estimators for economic value of visitor centres

Access confidential advice, exclusive market research and industry product discounts, including:

  • Complimentary people counter and access to the Visitor Centre Network for Golden i Visitor Centres
  • Advice on marketing, distribution, human resource management and workplace relations issues
  • Assessment and referral for commercial legal advice
  • Exclusive market research and data for planning, grants, and funding agreements.
  • Letters of support for grant applications, approvals, funding agreements and commercial references
  • On-site e-tourism coaching sessions
  • Mentoring on digital and trade distribution
  • Live webinars on visitor servicing, marketing, legal, financial and risk management issues
  • 50% discount on Tourism Council WA in-person training workshops and events
  • Participation in the VCWA network and committee
  • Advocacy and public relations on the value of Visitor Centres
  • Advice on Federal and State Government policy and requirements
  • Input into Tourism Council WA policy development and advocacy
  • Advice on business-specific government relations issues
  • One vote per business in Tourism Council WA Directors Elections and General Meetings

Member services may be varied from time to time. Service is subject to availability and scheduling. Access to Visitor Centre member services and benefits is limited to managers and staff of the Visitor Centre member. Services and benefits are not transferable to other organisations, contractors/consultants, or individuals.

Become a member Enquire now