Evan Hall

Evan Hall

Chief Executive Officer

Evan is an economist with extensive experience in Federal and State industry policy and advocacy. A recognised tourism industry leader, Evan joined Tourism Council WA in May 2011 as Chief Executive Officer following five years at the Tourism & Transport Forum as National Policy Director.

Evan is also the current Chair of the Australian Tourism Industry Council, responsible for national tourism advocacy and industry development programs, including the Australian Tourism Awards.

Evan was previously an elected official with the Community & Public Sector Union, directing federal advocacy and industrial campaigns on immigration, customs and quarantine issues and in the commercial broadcasting and telecommunications sectors.

Leslee Hall

Leslee Ireland

Chief Operating Officer

Leslee is an award-winning and experienced communications professional, specialising in media relations, writing and copy editing, and social media management. Before joining Tourism Council WA in 2014 as Communications Manager, her roles included Communications Officer for an agricultural advocacy group and journalist for a major regional newspaper. Leslee holds a Bachelor of Arts with Honours from UWA as well as a Graduate Diploma in Journalism from Curtin University. As Chief Operating Officer, Leslee is responsible for the planning and implementation of Tourism Council WA’s operational, communications, media, public relations, event and marketing activities.

Cheryl Smyth

Cheryl Smyth

Manager Member Services

With experience in Client Management and HR across Not for Profit and commercial businesses, Cheryl is passionate about delivering great customer experiences and continuous improvement. Leading the Member Services team, Cheryl enjoys the variety of tourism operators the team gets to support to improve their business outcomes every day.

Cheryl enjoys getting into nature when not at work and having lived, worked and travelled overseas, she still believes the best beaches are found right here in WA.

Jess Monaghan Headshot

Jess Monaghan

Membership Officer

Jess graduated from Curtin University in 2019 with a Bachelor of Commerce majoring in Public Relations. After working in the hospitality industry for 7 years, Jess joined Tourism Council WA in 2022. During her time off, Jess loves to explore regional WA and has a strong interest in WA’s cultural events industry.

Monique Parsons

Monique Parsons

Membership Officer

Monique has spent most of her career in Retail Management in varied roles, before moving to WA from Queensland in 2022 and joining Tourism Council WA as a Membership Officer. Having travelled extensively throughout Australia and overseas, Monique has been enjoying exploring WA on her time off.


Donna Rieckmann

Membership Officer

Donna has a Bachelor of Arts Degree in International Affairs & Business from Florida State University and a Degree in Paralegal Studies from New York University.

Donna has over 30 years of experience working around the globe. As a Senior Program Manager with JMW Consultants based in New York, she was responsible for designing, marketing and delivering corporate leadership events and education programs world-wide. This involved end-to-end education program management for global Fortune 500 companies with a strong emphasis on building stakeholder relationships, outstanding customer service and delivering breakthrough results.

Donna is an avid tennis player, dog lover and a Land Rover enthusiast. She and her family love to explore Western Australia on off road adventures, including one epic journey driving the Canning Stock Route!

Rachel Park

Office & Accounts Administrator

Joining Tourism Council WA in 2021, Rachel’s experience in Accounts and Payroll is a valued asset to the team. Rachel enjoys assisting the team and valued members achieve goals with successful outcomes.

Since moving to Perth from New Zealand in 2011 with her family, Rachel has experienced destinations that WA and its stunning coastline has to offer.

Chloe Watts Headshot

Chloe Watts

Events and Awards Officer

Prior to joining Tourism Council WA, Chloe spent over 15 years focusing her hospitality career on staff and event management. This led to Chloe working on some of Western Australia’s best festivals including Fringe Festival, Perth Festival, Day On The Green, and Perth Upmarket. Chloe grew up on vineyards in the Manjimup/Pemberton region, where she found a passion for WA’s regional food and wine industry.

Elena Morabito

Elena Morabito

Communications Officer

Elena studied journalism in Toronto and Perth and graduated Curtin University with a degree in Journalism and International Relations. Elena worked as a journalist at the only daily regional newspaper in WA, before combining her passions for tourism and communications at Tourism Council WA. A polyglot with French and Australian roots, Elena enjoys discovering new countries, making ceramics, and going on adventures with her dog.

Kristy Bailey


Kristy has more than 20 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Director of both Swan River Seaplanes and One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). Throughout her career she has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts.

Amanda Kendle


Amanda Kendle combines work in social media and blogging with her love of travel: she has run a consultancy teaching and training small business owners how to use social media and other online technologies for promotions since 2010, does regular public speaking on social media and travel topics and teaches undergraduates at Murdoch University how to run their own business.

Amanda's travel blog at has been online since 2005 and she has run The Thoughtful Travel Podcast since 2016, with episodes now being downloaded thousands of times each week. She's a member of the Australian Society of Travel Writers and is writing a book on thoughtful travel.

Tracy Zhang


Tracy Zhang is a PhD candidate and holds an MA in Education and International Relations. Her current PhD research at Edith Cowan University focusses on international education and globalized education policy. She has extensive experience in developing and delivering corporate training programs for private, government and education sectors in both Australia and China. Tracy’s working areas focus on intercultural understanding, relationship building and the impact of the international mobility on tourism. Working closely with Tourism Council WA, Tracy has developed and delivered the China Ready Workshop since 2011, assisting more than 800 WA tourism industry personnel to gain a deeper understanding of Chinese culture and China market.

Craig Wells


Craig Wells from WellStrategic isn’t quite your average photographer. He specialises in premium virtual tours and photography for the tourism industry. He maintains a broad list of clients from casinos, airports and remote eco resorts to luxury charter vessels and adventure companies. He has also worked in the advertising and branding industry as a Director of Strategy working directly with clients. This role was heavily engaged in TV and radio commercials, media budgets, SEO, digital campaigns, company rebrands, web development/design and more. Craig also has over 15 years of B2B Sales and Marketing experience and is a fully certified “Google Trusted Photographer”.